Ethnic Media Conference 2006

There are more than seven million people in the UK 's ethnic minority communities. They are growing 15 times faster than the white population and, by 2010, will represent over 35 per cent of the population in urban areas.

A whole raft of brands have been built on the 'brown pound' including mobile phones, hi-tech consumer products and clothes labels. Ethnic minorities are three times more likely to own a BMW than the population at large (and twice as likely to own a Mercedes Benz). Furthermore 60 per cent of these were bought as new cars (66 per cent for Mercedes).

Ethnic audiences are transforming the media landscape too. They are distinct, diverse, young and trend-setting - and these very characteristics make them hard to reach with a 'big media' approach. But the brands they favour can transfer quickly to the mainstream.

The rise of new, ethnically-driven channels presents a challenging - but incredibly exciting - business and communications opportunity. This ground-breaking conference explores the potential for marketers, advertisers and corporate communicators.

Who should attend?:
  Consumer marketing companies
  Advertising agencies
  Corporate communicators
  Broadcast and publishing media executives
  Institutions, local authorities and public bodies.

Delegates will be able to:
  Meet ethnic media owners and leaders
  Network with organisations at the forefront of ethnic marketing
  Hear unpublished findings from the largest consumer research programme to date into media
    consumption among eight distinct ethnic minorities
  Learn about the latest trends in ethnic media
  Discuss the key points with our expert panels.