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Ethnic media conference

In 2006 and 2007 we produced and organised the national Ethnic Media Conference, in association with ITV and Media Guardian. Supported by the IPA, the Marketing Society and Marketing Week, the conferences showcased the most influential ethnic media channels, and brought them together with mainstream advertisers.

The rise of new, ethnically driven channels presents a challenging, but incredibly exciting business and communications opportunity. This ground-breaking conference explored the potential for marketers, advertisers and corporate communicators.

This high-profile national conference enabled delegates to meet with ethnic media owners and network with organisations at the forefront of ethnic marketing.

We also released unpublished findings from the largest multicultural consumer research programme to date, which detailed media consumption among eight distinct ethnic minorities.

We brought together influential leaders from the ethnic media, the entertainment industry, advertisers, and politics.

Speakers included:

David Cameron MP, Leader of the Conservative Party
David Lammy, MP for Tottenham and Minister for Culture
Dawn Airey, Managing Director of Channels and Services, Sky Networks
Dr Wen-Guang Shao, Managing Director, Phoenix Chinese News & Entertainment
Michiel Bakker, MD of MTV Networks UK & Ireland
Saad Saraf, CEO, Media Reach Advertising
Joanna Royal, Marketing Director Yorkshire Tourism Board
Zulfi Karim, Bid Director, Yorkshire Tourism Board
Sanjay Shabi, Director of CultureCom, MediaCom
Geoff Russell, IPA Director of Media Affairs
Paul Smith, Business Affairs Director, Chelsea FC
Sue Phillips, London Bureau Chief, Al Jazeera International
Alistair Soyode, CEO Ben TV
René Romer, Director, TransCity, Netherlands
Surjit Singh Ghuman, Founder/Managing Director, Panjab Radio
Ivor Etienne, Managing Director, Choice FM
Dil Patel, Founder, Jalebi Foundation
Tim Bonnet, CEO, Tequila
Tony Spong, Director, Royal Mail
Marc Nohr, Spokesperson, Direct Marketing Association
Achala Odhavji, MD, Media Reach Advertising
Mazelle Siton, Senior Consumer Strategist, SIU, Starcom