We undertook a research exercise for SHIFT, a Department of Heath funded initiative to change attitudes towards mental health. The project was aimed at leaders in Asian media organisations.

We engaged with more than 20 broadcasters, journalists and media agencies locally and nationally to help SHIFT gain an understanding of the Asian media and how they cover mental health issues.

Our report made recommendations about how the media can be engaged more effectively when using community influencers, creating the opportunity for SHIFT to open up a dialogue.