Community engagement

Ethnic media PR

Stakeholder engagement

Support for foundation trusts

Event management

Advising the health sector

Membership and supporter recruitment

Consulting the public

Mystery shopping

We know from research - and from our own experience - that people from BME communities consume a wide broad mix of ethnic media alongside mainstream media. Most ethnic media are not ABC, BRAD or RAJAR audited, but many have a strong reach within their communities - and notably high levels of trust and loyalty.

We are able to target local and regional ethnic media which focus on those communities and parts of the country normally ‘below the radar’ for mainstream campaigns, yet highly effective for shaping opinion.

We can:

• Use our vast network of media contacts to leverage coverage and support mainstream campaigns
• Target the media with relevant features and provide them creative hooks to give the story legs
• Support your press office to ensure an excellent service is offered to BME journalists - assisting their research, finding relevant case studies and undertaking background briefings on culturally-relevant issues.